The Objective
CoorB is a digital transformation partner specializing in fintech solutions, combining advanced technology and financial expertise to help organizations enhance user experiences, automate processes, and achieve scalable growth. The objective of this project was to create a complete brand identity and digital presence from the ground up that clearly communicates CoorB’s position at the intersection of finance, technology, and innovation.
The brand needed to reflect modernity, reliability, and technological expertise, while establishing a strong visual foundation that could support the company’s growth and positioning within the digital finance ecosystem.
My Role & Contribution
For this project, as a Sr. Art Director I was responsible for developing the entire brand identity and digital experience for CoorB from the ground up. I designed the logo, built the visual identity system, and defined the brand’s overall communication style. My work included establishing the color palette, typography system, iconography, and brand guidelines to ensure consistency across all touchpoints. In addition, I designed the complete website experience, shaping both the visual interface and overall user journey to reflect CoorB’s positioning as a modern fintech innovation partner.
Strategy & Design Thinking
The visual system combines strong, modern typography with a clean and structured layout to communicate clarity, precision, and technological expertise. The logo and graphic language emphasize forward momentum and innovation, reinforcing the company’s mission to empower financial institutions through technology-driven solutions. The color palette and visual elements were chosen to balance professionalism with a contemporary digital aesthetic so that the brand remains credible within the fintech industry while still feeling dynamic and forward-looking.
Tools used: Illustrator, Photoshop, After Effects, Figma, Affinity
Team: Art Director(myself)
