I had the privilege of serving as the art director for FridayHalo, an exciting skincare start-up that draws inspiration from the vibrant cultures of Beirut and Paris. In this role, I played a crucial part in building the brand from the ground up, crafting every aspect of its visual identity.
From the creation of the logo, which captures the essence of our unique vision, to the careful selection of colors that evoke the spirit of modern beauty, I ensured that every element aligned with our brand's philosophy. Additionally, I meticulously curated the typography, selecting fonts that convey a sense of sophistication and reflect the contemporary nature of our products. To bring our brand to life visually, I developed a cohesive and captivating graphic system that harmoniously blended high and low cultural influences, celebrating the diversity of our audience.
Furthermore, I took charge of managing the brand's social media presence, strategically creating engaging and relevant content that resonated with our target audience. Lastly, I dedicated my expertise to designing the packaging for our products, ensuring that it not only reflected our brand's aesthetic but also provided a delightful and user-friendly experience for our customers. It was an incredibly fulfilling experience to be the art director behind FridayHalo, playing a pivotal role in shaping its visual identity and bringing our innovative skincare brand to the forefront of the industry.
Logo and wordmark to be used together on big items or separately on small packages
Brandbook
"Coffee Aura" is a coffee-based body and face scrub
Social media
