The Objective
INGO is a health and wellness application designed to help users build healthier habits by tracking water intake, steps, sleep, calories, and physical activity. The objective of the project was to create a complete brand identity and user experience that communicates vitality, simplicity, and motivation while encouraging users to maintain healthier daily routines.
The platform also integrates a reward-based system, allowing users to earn points for achieving goals and redeem them for products and experiences, making the journey toward better health engaging and rewarding.
My Role & Contribution
I led the creative direction and brand identity development for INGO, designing the visual system including the color palette, graphic language, and typography. In addition to shaping the brand identity, I worked on multiple UX design of key user journeys within the application, focusing on improving the experience of tracking water intake, setting and achieving daily goals, and navigating the rewards marketplace. My role aimed to ensure a cohesive brand presence while delivering a clear, engaging, and user-friendly interface.
Strategy & Design Thinking
The visual identity was designed to reflect movement, vitality, and personal progress, aligning with INGO’s mission to encourage healthier daily habits. The logo integrates a stylized human figure within the letterform, symbolizing the user at the center of the experience and representing energy, motion, and wellbeing.
A vibrant gradient palette of purple and orange was chosen to communicate motivation, positivity, and vitality, while the rounded typography reinforces accessibility and friendliness. Together, these elements create a dynamic and recognizable brand that conveys both health-focused functionality and an engaging, rewarding user experience.
Tools used: Illustrator, Photoshop, After Effects, Figma
Team: Art Director(myself), Graphic Designer, Software Developer, UX/UI Designer
INGO Smart Water Bottle
The right amount of water can improve both your energy and quality of sleep.
Ingo's Amazon Listing
The Application
Our approach to health is simple, fun, and gratifying.
INGO makes small, innocuous changes to your routine by setting personalized water, activity, and sleep goals based on your gender, age, and BMI.
Every time you hit your goal, we hit you with points!
Web & Application Design
The Digital Campaign Video
Social Media