The Objective
The objective of this project was to create a corporate video that presents a comprehensive overview of CME, highlighting its services, expertise, and the people behind the organization. The video aimed to provide an engaging platform for key employees to share insights into their roles while reinforcing CME’s professionalism, innovation, and reliability through a cohesive visual narrative.
My Role & Contribution
As the Art Director, I set the creative direction of the video production in collaboration with a videographer crew. I contributed to the concept development, script and storyboarding, ensuring the narrative clearly communicated CME’s brand identity and message. I also directed the visual aspects of the production, including set design, props, wardrobe, and lighting, aligning all visual elements with CME’s brand guidelines to create a polished and professional visual experience.
Outcome
The project resulted in a visually cohesive corporate video that effectively communicated CME’s brand identity, services, and organizational culture. The final production provided a clear and engaging overview of the company while highlighting the expertise and contributions of its employees. By combining strong storytelling with a polished visual execution, the video became a valuable communication asset used to present CME’s capabilities to stakeholders and strengthen its professional brand image.
Tools used: After Effects, Premier Pro
Team: Art Director(myself), Videographer